Crolibertas logo on blue background – Maglica

crolibertas

Crolibertas is a contactless digital toll payment system, based on multi-lane free flow technology, that will be implemented across all Croatian motorways, replacing traditional toll booths. The concept of the visual identity that I designed for Crolibertas is inspired by a sea wave, symbolizing the flow of the new traffic system and the beauty of Croatia.
Through an airy design of the visual identity, I emphasized the idea of traffic flow as the defining feature of Crolibertas. The symbol, as the core element of identity, carries multilayered symbolism (Croatia, motorway, fluent traffic), yet its form retains simplicity, enabling effective application across diverse media. “Seamless Journey Through Beauty” is the slogan I proposed for Crolibertas, highlighting the simplicity of travel and the beauty of Croatia.

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Crolibertas 3D sign on building facade – Maglica
Crolibertas symbol and wave with text about traffic flow and association with Croatia as a Mediterranean destination – Maglica
Crolibertas primary logo construction and secondary logo variants – Maglica
Crolibertas visual identity – business card and explanation of symbol elements (letter C, traffic lanes, vehicles and Croatian chequerboard) – Maglica
Crolibertas logo displayed as a digital traffic light on dark background – Maglica
Crolibertas logo applied on the asphalt of a Croatian motorway – Maglica
Crolibertas flags with visual identity on a pole by the road – Maglica
Crolibertas visual identity – typography, palettes and pictograms – Maglica
Crolibertas official ID card with visual identity – Maglica
Crolibertas visual identity applied on shirt and cap – Maglica
Crolibertas POS device and mobile app with visual identity – Maglica
Crolibertas mobile app displaying sales locations on the map – Maglica
Crolibertas mobile user interface and smartwatch notification – Maglica
Crolibertas visual identity applied on traffic signs with international slogan in five languages – Maglica
Crolibertas visual identity – yellow color as the identifying element of the surveillance segment – Maglica
Crolibertas visual identity – yellow and blue jacket and headphones from the surveillance segment – Maglica
Crolibertas surveillance vehicle in yellow and blue visual identity design – Maglica
Crolibertas surveillance staff in yellow and blue uniforms on the motorway – Maglica
Crolibertas – surveillance system showing cameras and vehicle status – Maglica
Crolibertas ENC device packaging design and blue surveillance camera sign – Maglica
Crolibertas Guide – project infographic – Maglica
Crolibertas Guide – example of printed magazine and covers – Maglica
Crolibertas Guide – infographic of Visovac Island in Krka National Park, showing attractions – Maglica
Crolibertas Guide – logo of Crolibertas Kids and application of the guide symbol as a pictogram on a traffic sign – Maglica
Crolibertas visual identity displayed on a highway at sunset – Maglica
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mirko maglica

independent graphic designer with a focus on visual identities