This “product” was created in my design studio as a response to the growing trend of niche products I am still trying to understand.

Dekadent is a conceptual toothpaste brand that prevents m.oral degradation. Beyond mere products, dekadent offers an unprecedented experience of hedonism and an unattainable level of elitism. I firmly believe that the future development of society will not be possible without this product — a true decadentio sine qua non.