This was my proposal for the visual identity of the City of Zagreb. The design draws inspiration from the ornaments of old Zagreb and the motifs of Zagreb’s traditional licitar.

Zagreb’s rich heritage, culture, and unique traditions, along with its stunning landmarks, make it a capital of charm. The visual identity design for the City of Zagreb could not be plain—it reflects the city’s playful nature and vibrant spirit. The project is comprehensive, encompassing both institutional and touristic aspects of the city.